Marketing and Social Media (with Integrated Foundation Year) – BSc (Hons)
Become an expert in one of the fastest growing (and most exciting) areas of marketing by studying our brand-new BSc (Hons) in Marketing and Social Media (with Integrated Foundation Year). The course will give students the knowledge and skills they need to run campaigns and deliver results for companies across a wide range of sectors.
UKCBC offers this programme as part of a franchise partnership with the University of West London (UWL). Students are expected to fulfil all the admission requirements prescribed by UWL, and admissions are subject to final approval by UWL. Students are expected to adhere to the relevant rules and regulations of UWL, in addition to the regulations of UKCBC.
|Title||BSc (Hons) Marketing and Social Media|
|Awarding Body||University of West London|
|Level||Bachelor of Science|
|Duration||4 Years (with Foundation Year)|
Why Study the BSc (Hons) in Marketing and Social Media (with Integrated Foundation Year)?
The Marketing and Social Media (with Integrated Foundation Year) bachelor’s degree has been designed to give students a wide range of job opportunities upon graduation. The goal-orientated focus of the course ensures graduates will be able to deliver results for companies through innovative marketing practices. Lead generation is a key focus throughout the course, and students will finish the course confident in their ability to plan and execute complex digital marketing campaigns.
Students will be taught the practical elements of strategic planning in marketing, brand management, and using cutting edge analytic platforms to target audiences and measure campaign results.
The Marketing and Social Media bachelor’s degree at UKCBC also includes an integrated foundation year to ensure students are well prepared for the academic challenges of the course. Included in the foundation year are two modules geared towards the individual needs of students; these modules will enable students to understand and address any academic concerns they may have before the three-year programme begins.
- Foundation Year
- Introduction to Business
- Recording of Business Transactions
- Personalised Learning
- Data Handling and ICT
- Managing People and Systems
- Academic Performance
- Year One
- Principles of Marketing
- Professional Skills
- Principles of Advertising
- Principles of Digital and Social Media Marketing
- Workplace Employability Skills
- Market Data Analysis
- Year Two
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Enterprise and Business Development
- Marketing Campaign Planning
- Research Methods
- Year Three
- Marketing Research Project
- Global Marketing
- Digital and Social Media Marketing Planning Framework
- Marketing CRM
- Consumer Behaviour
All modules worth 20 credits unless stated. Optional modules subject to popularity and staff availability.
BSc (Hons) Marketing and Social Media (with Integrated Foundation Year) Entry Requirements
As a potential student of the BSc (Hons) Marketing and Social Media (with Integrated Foundation Year), you will be expected to have an interest in marketing and business, be able to demonstrate your motivation for the subject, and have any of the following academic qualifications in order to join:
- A recognised level 3 qualification from the UK, or
- Any international qualification compared at level 3, through UKNARIC
Mature students (over 21 years of age) that do not have level 3 qualifications will be expected to have an interest in business and enterprise, be able to demonstrate their motivation for the subject, and complete:
- An interview
- An assessment test
- An admission assessment form (RPEL)
All non-UK qualification will be compared through UKNARIC, translation may be required if qualification is not in English, and if not comparable through UKNARIC.
|Tuition Fees||£9,250 per year*|
|This course is available at the following campuses:||Apply Now|