Our New Visual Identity – Rebranding
Concept of the UKCBC logo
Colour has the ability to connect subconsciously, conveying particular sentiments and establishing a connection with an audience beyond the literal. The colour turquoise was chosen as it reflects the necessity for open communication in the expression of ideas, the significance of positive decision-making, and other managerial skills required for the development of an individual, a group, an organization and a society.
The letter U – the 21st letter of the alphabet – resonates with myriad meaning. Having a numerical sum of three, 21 symbolises the principles of growth and the energies of optimism, inspiration, intelligence, sociability and communication. Its significance as the fifth and final vowel, meanwhile, embodies the attributes of progress, experience and opportunity.
Unique and recognisable, with a modern style seldom embraced by other educational facilities, Proxima Nova combines geometric shapes with elegant curves and flexibility, harmoniously working with the U of the logo.
The emphasis of the U denotes the emphasis we place on you, our students, and our dedication to delivering the best in academic development. We have three core beliefs and encapsulate these within our logo:
U Learn, U Grow, U Succeed
This trinity is distinctive within the logo, with the steady increase in size of the Us representative of your growth and progression with the UKCBC. In addition, the close alignment of the Us represents the supportive environment that we strive to foster within the college.